Wine Marketing and Sales,Third Edition. Janeen Olsen, Liz Thach PhD, Paul Wagner
ISBN: 9781935879442 | 416 pages | 11 Mb
- Wine Marketing and Sales,Third Edition
- Janeen Olsen, Liz Thach PhD, Paul Wagner
- Page: 416
- Format: pdf, ePub, fb2, mobi
- ISBN: 9781935879442
- Publisher: Board and Bench Publishing
Free online ebook downloads for kindle Wine Marketing and Sales,Third Edition by Janeen Olsen, Liz Thach PhD, Paul Wagner (English literature)
The bestselling wine marketing book in the English language is fully revised and updated to meet the newest challenges and opportunities of modern global wine markets. New topics include social media marketing, sales and marketing metrics, complete regulatory compliance, website strategies and graphic design, brand strategies, demographic changes, and wine tourism. Wine Marketing and Sales covers every conceivable aspect of marketing and selling wine, from basic theory and principles, to the practical application of sales and marketing strategies in the real-world, brand-saturated marketplace. Written by three of the industry’s most respected wine business professionals and educators, this book puts new and powerful tools into the hands of veteran brand managers, and the vast bank of wine marketing knowledge within reach of the untrained winery owner desperate for a foothold.
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Wine Marketing & Sales, 2nd Edition Kindle Edition Understanding Wine Technology, 3rd Edition David Bird. 4.0 out of 5 stars 58. Kindle Edition. including Wine: A Global Business and Wine Marketing & Sales and she obtained the distinction of Master of Wine in 2011. Michael Mondavi is a winemaker and the son of Robert Mondavi.
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